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EP-133 KO II: Genius Marketing or the Real Deal?
EP-133 KO II: Genius Marketing or the Real Deal?
#EP133 #Genius #Marketing #Real #Deal
“Arctic Fox Studios”
There is A LOT of hype surrounding Teenage Engineering’s latest KO II release. We’re taking a deep dive into TE’s marketing and product design strategies to see why so many people are falling in love with this new sampler and why a couple of iconic photos may have been one of the most…
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Amazing storytelling man 👏🏾
It was a fun experience to give them my 300 as the shop kept crashing and over the next few days realizing we gambled on a cheap toy arriving broken or not. What a ride! Now it sits here and inspires and teaches me a lesson
i like my field desk thank you (it was a gift )
I fell for the hype, before all the problems started popping up. Thankfully by the time my unit had arrived, i didn't even bother taking the wrapping off and drove it right back to Guitar Center. I'm not going to give something as a Christmas gift that may be more trouble than it's worth.
I don't know man, this thing just came out one day without my knowledge. Everyone shitting on it is the marketing. The units are dropping faster than Liston.
With all the problems detected on the EP133 K.O.! , Teenage Engineering have not yet issued a press release. I am in Europe, pre-orders have already been launched, delivery in 3 or 5 weeks. And we expect to have the same choastic event on social networks around the K.O. … Finally, I don't need this machine, only my Verselab MV 1 is jealous of the effects of EP 133, well I say it like that…
Great video. Had me hooked in and was perfectly paced.
Especially loved the Muhammad Ali boxing bits.
Not much love for Teenage Engineering products amongst my music making friends. The poor build quality of the premium-priced products and the “quirky!” / “fun!” Interfaces are the biggest turn offs.
Excellent summary, it is impressive to me how successful the marketing strategy for this product was. It got me to finally purchase a PO-33 KO when i most likely wouldn't have otherwise.
And get yourself the koala sampler. Does even more and costs u 5 Bucks
Good luck with the fader😂. you will need it. my retailstore told me the returns are massive.
Thoughtful analysis. Great vid, well done. These buys really are so so personal
Fell for it like an IG model until I found out how it was built. 😂. I’m good. I’ll go the traditional route. I’m not about hype. Don’t let content creators sway you because they have a monetary gain in this.
This was such an interesting perspective and take on the KO as well as the photos. Great work!
I think this was the best breakdown i’ve ever seen. I was there when those videos came out and when it first released and it was so interesting. Great video!
They HAVE to update this device or it will go down as a flop and could destroy them ultimately.
great analysis!
I haven’t bought one yet ,but I will when there’s more stock ,what grabs me is how easy it looks to use ,with some samplers you need a degree in advanced physics to even be able to get a sound out of them ,this looks like it’s easy to get to grips with
Masterpiece of a video
Amazing perspective ! Very thought-provoking. I found myself asking what it was that made me feel like I had to have this thing (secured it yesterday via GC). Also, the “fader gate” situation is so overblown- the cap fits differently, but you slowly apply pressure for 30 seconds and that’s all. Fun product, made even more fun by the $299 US pricing.
Absolutely brilliant video with deep and accurate background !
Fantastic vid bro. Waiting for my KO II to arrive 😮.
Great video. I'm happy with my 404 mk2 but I have thought about buying a ko 2
See – $1599 tables aside, I think I get what TE are doing, and I admire it, but I also understand why a lot of people kind of hate them.
Electronic music equipment and music gear more generally has always massively prioritised function over form, which suits a lot of people, but an awful lot of people really like form, and will pay a premium for it. No gear company has ever really gone as much out of their way to prioritise form as much as function as TE has, at least in recent years, so they’re filling a hole in the market that nobody else is.
I think because this is a pretty new concept in the gear world people are a bit disgusted by it, but only really because it is so new; we would be less likely to have the same reaction to someone paying a lot for nice furniture (you can just sit on a plastic office chair!) or nice clothes (just wear a $2 t-shirt!). They’re both somewhere to park your ass or stop being naked, but we’re paying a premium purely for something that looks nicer. Some people don’t care, some people do, and TE are for the latter, and there’s nothing wrong with that.
FYI: I ordered one on the first day They took my $ but now say it will be several weeks. I asked for a refund and got no response. So I’m not to jazzed about the TE hype.
An accidental marketing strategy might be in play here. The build quality is so questionable that it actually makes you wish that it costs more. 😮
Genius Marketing…crappy quality….sorry, but they can keep their hipster garbage for themselves.